Every idea at first glance seems good. And rightly so! Most ideas deserve the opportunity to step up to the plate and be tested. The problem comes into play when founders are unable to make the decision to let go of a bad idea and go back to the drawing board. It's because they are invested too early. They never test the idea. They just build it. And later regret it.

No Market Fit.
The Product isn't really a solution to a problem.
No clear direction.
Founder Burnout.

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Resources

Idea Validation Playbook